Bluesky Leaders Discuss Open Social Internet, AT Protocol, AI, and Monetization

Leaders from Bluesky outline their vision for a more democratic social internet built on the open AT Protocol, addressing how social media shifted from interpersonal connection to ad-driven media. The conversation covers product strategy, moderation, developer ecosystem, AI, and monetization, with references to private data, community apps, and an upcoming site/social builder. Viewers get a look at the tradeoffs and design choices behind Bluesky's approach to open social networking.

■ Social media landscape and open protocols
- Critiques of advertising-driven platforms and the shift from social to media
- Bluesky's position and AT Protocol as a foundation for public conversation
- Private data upgrade for smaller communities and more protected spaces

■ Product and ecosystem development
- Attie (Addi/ADI) exploration team and a site/social experience builder for groups
- Atmosphere tab to surface third-party apps and the broader ecosystem
- Developer activity, dating apps, fandoms, and group-based social experiences

■ AI, moderation, and user concerns
- User backlash to AI features and the challenge of content moderation at scale
- Open network portability for identity and social graph
- Agentic and AI use cases such as DelTown on AT Protocol

■ Monetization and business model
- Planned monetization through commerce and payments
- Public benefit corporation mission and avoiding lock-in
- Comparison to WordPress/Automattic ecosystem model

Viewers interested in social platforms, decentralized protocols, content moderation, AI in social products, and platform business models will find a discussion of Bluesky's strategy and open-network principles. The conversation provides context on how an open protocol may support diverse apps, private communities, and alternative moderation approaches. It is suited for those tracking the evolution of social media and the AT Protocol ecosystem.