How Earn Your Leisure Built a Financial Education Empire

Earn Your Leisure co-founders Rashad Bilal and Troy Manning discuss their journey from financial educators to building a global media brand focused on financial literacy. The conversation explores the origins of their platform, the strategic expansion into live events, and their mission to empower underserved communities through accessible financial knowledge.

■ Origins and Partnership
- Meeting as child actors and maintaining a lifelong friendship
- Transitioning from teaching and financial advising to content creation
- Identifying gaps in traditional education regarding wealth building

■ Content Strategy and Growth
- Leveraging social media virality to launch the podcast
- Balancing entertainment with practical financial lessons
- Navigating algorithmic challenges and mainstream media recognition

■ Live Events and Global Expansion
- Scaling the Invest Festival to tens of thousands of attendees
- Addressing systemic barriers and seeking new markets like Africa
- Building a community-driven ecosystem beyond digital content

■ Legacy and Impact
- Defining success through empowerment rather than just revenue
- Encouraging independent research and informed decision-making
- Fostering a culture of continuous learning and financial freedom

This video provides insights for entrepreneurs, educators, and individuals interested in financial independence. Viewers will gain an understanding of how to build a niche media brand, expand globally, and create tangible value through community engagement.