Coca-Cola CEO James Quincey on Diet Coke's Viral Popularity, Fairlife Expansion, and the KFC Partnership

Coca-Cola CEO James Quincey discusses the company's latest quarterly results, brand portfolio strategy, and future growth plans in this in-depth interview. From the viral "fridge cigarette" nickname for Diet Coke among young American consumers to Fairlife's new banana flavor rollout and the landmark KFC beverage partnership, Quincey shares insights on navigating inflationary pressures while driving revenue growth.

■ Brand Portfolio & Consumer Trends
- Diet Coke's cultural moment among younger consumers and how it is expanding the customer base
- Growth of both Diet Coke and Coca-Cola Zero Sugar in regional and international markets
- Consumer behavior amid rising fuel and living costs, and Coca-Cola's value-oriented pricing approach

■ Fairlife & Product Innovation
- Fairlife's role in Coca-Cola's premium nutrition segment and how demand is being met through manufacturing capacity expansion at the Webster plant
- Vanilla flavor launch this quarter and the upcoming banana flavor expansion from Canada to the U.S. market in 2027
- Balancing premium quality with affordability through Coca-Cola's revenue growth management strategy

■ Operational Strategy & Outlook
- Commodity hedging and productivity tools used to manage cost pressures and geopolitical disruptions
- Raising full-year earnings guidance based on momentum carried into Q3
- Securing the KFC beverage supplier position in the U.S. and plans for customized consumer experiences

This interview is suited for professionals in the beverage industry, investors tracking consumer staples, and anyone interested in how major brands adapt pricing, innovation, and partnerships during inflationary periods. Viewers will gain insight into Coca-Cola's strategic framework for balancing premium products with value offerings and how the company plans to grow through 2027.