Brooks CEO Dan Sheridan on the Hyperion Elite 6, World-Record Spike Development, and the Brand's Growth Strategy

Ahead of the New York City Marathon, Brooks Running CEO Dan Sheridan joins to walk through the brand's speed-line footwear, the record-setting spike engineered for elite athletes, and how data-driven design is shaping the company's products. The conversation also covers Brooks' recent financial results, pricing and cost pressures, and what the next wave of innovation looks like.

■ Product & Innovation
- Hyperion Elite 6: 6.8 oz racer in the Brooks speed line, worn by athletes at the marathon
- The 4.5 oz spike designed in the Seattle lab for Josh Kerr's mile world record, featuring the brand's top midsole compound, a carbon fiber plate, and a titanium bottom
- Computational design and biomechanics data used to build products for specific athlete outcomes
■ Business & Market
- 13th consecutive quarter of growth, with roughly 12% revenue growth year to date; Europe at 24% and Asia-Pacific around 9%
- Rising costs from trade policy, tariffs, and shipping, plus a roughly 30% increase in average U.S. running shoe prices since 2021
- The $275 performance shoe price point and the category's growth from 2-3% to around 10-11% annually
■ Road Ahead
- Research into neuroscience and the "flow state," examining how serotonin and endorphins affect performance
- Watch and wearable data partnerships aimed at predicting fatigue, injury, and biomechanical imbalance
- Future product direction: lighter weight, new materials, and treating the shoe as a complete system
■ Ownership & Leadership
- Berkshire Hathaway ownership as a long-term competitive advantage, with leadership under Greg Abel and NetJets' Adam Johnson

Recommended for runners, retail partners, and anyone tracking the performance footwear market. It offers a clear view of how Brooks positions its products against larger competitors, where the innovation pipeline is headed, and what is driving demand and pricing in running today. If you are considering a new pair of racing shoes, comparing the featured models on the Brooks site before race weekend is a practical next step.