Walmart Expands Fashion Offerings to Attract Higher-Income Shoppers

Walmart is expanding its fashion business as higher-income households, including those earning over $100,000, increasingly shop there amid inflation. The retailer is using its New York office to grow its apparel and accessories presence. It recently launched a line called Scenario, with most items priced under $25, and is testing higher online prices such as $60 cashmere sweaters.

■ Walmart's fashion strategy
- Higher-income shoppers turning to Walmart due to inflation
- New York office used to expand fashion activities
- New line "Scenario" with most pieces under $25
- Online price tests, including $60 cashmere sweaters
- Clothing and accessories growth for seven consecutive quarters while overall business slowed
- Fashion and home decor being consolidated under one umbrella and leadership
- 99% of America cited as shopping at Walmart

This overview suits viewers interested in retail strategy, consumer trends, and fashion business. It outlines how America's largest retailer is strengthening its fashion positioning and what product and pricing moves are involved.