📺 #PutMyPhoneDown x BTS WORLD TOUR ARIRANG I Samsung
A short promotional message from Samsung Galaxy asks concertgoers to stop filming and enjoy live moments, while Galaxy devices capture the performance instead. The call to action invites viewers to record a dark, shaky clip with a specific hashtag and to find the Galaxy-captured footage on Samsung's Instagram account.
■ Put Your Phone Down Campaign
- The instruction to start recording and then set the phone down when the song begins
- Sharing the resulting clip under the campaign hashtag
- The assurance that Galaxy will capture the performance for you
- Where to find the Galaxy-captured content on Instagram
- The closing invitation to get the stadium crowd moving
The message suits concert and music fans who want a break from holding up their phones during shows. Watching it gives you the campaign's core idea, the participation steps, and where to look for the officially captured footage.
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