Starbucks’ Turnaround and California Wine Country’s Shift to Agave

I examine Starbucks’ current turnaround efforts and the reasoning behind its public denial of reports that it would acquire Chipotle. I also cover how changing wine consumption, water constraints, and rising costs are prompting some California growers to consider agave and other uses for their land.

■ Business and agriculture
- Starbucks: customer traffic, operational changes, and the uncertain path to profitability; the reported Chipotle deal
- California wine country: shifting demand, pandemic-era grape supply, agave spirits, water use, labor costs, and alternative land uses such as solar leasing

For viewers following the restaurant, beverage, or agricultural sectors, these discussions offer context on the consumer and resource pressures shaping both industries. Consider these demand, water, and land-use factors when assessing related business developments; the discussion does not provide a detailed forecast or investment guidance.