Porsche's New Model Above 911: Mission S Concept and Strategy Interview

An interview with Porsche executive Michael Lighters about a new model line positioned above the 911 and the Mission S concept car. The discussion covers the vehicle's platform, possible powertrains, interior design direction, pricing and volume strategy, China market outlook, electrification investments, and future product plans.

■ New model above the 911
- Mid-engine platform and multiple derivatives; hybrid or internal-combustion powertrain options
- Engine details remain undisclosed; interior combines digital displays with analog needles and mechanical kinematics

■ Brand and market strategy
- Positioning above the 911 with a higher price; no general 20% price increase across the board
- Volume and break-even considerations, including China market role and SUV lineup

■ Electrification and future models
- EV write-downs and investment in new battery technology
- Electric 718 Boxster/Cayman with no gas version; larger SUV above Cayenne; U.S. production not planned

■ Mission S concept and transmission
- Road-going version timing depends on 911 model sequence; manual transmission possibility mentioned

This interview is suited to viewers following Porsche's product strategy, sports car design, and electrification plans. It provides an overview of how Porsche is positioning a new higher-end model line and balancing traditional and electric powertrains.