DraftKings CEO Jason Robins on Prediction Markets, Competition, and the Future of Sports Betting

DraftKings CEO and co-founder Jason Robins joins CNBC Sport to discuss how prediction markets, regulatory uncertainty, and AI are shaping the sports betting industry. He shares the company's strategy for entering states without sports betting licenses, how it measures success during football season, and how it approaches competition and responsible gaming.

■ Business Strategy
- Football season as the peak customer acquisition and revenue period
- Prediction markets as a way to reach states like California, Texas, and Florida
- Navigating court rulings and regulatory clarity through scenario planning
- Assessing cannibalization of sports betting using third-party data
- Competition with Kalshi and the company's competitive strengths
■ Industry & Market Trends
- Celebrity partnerships and aggressive marketing by newer entrants
- Personalization and the super app approach across betting, casino, and lottery
- Responsible gaming tools, self-exclusion, and progress toward a national list
- AI adoption across engineering, legal, operations, and executive reporting
■ Personal Perspective
- Early career influences, fantasy sports habits, and entrepreneurship
- Discussing sports betting and addiction transparently with children
- Proudest achievements and how the role has changed his experience of sports

This interview suits those interested in the business of sports betting, prediction markets, and technology's role in gaming. Viewers can gain an understanding of how a major operator evaluates opportunities and risks, and what factors it weighs when entering new markets.