Apple Gains Smartphone Share as iPhone and Smart Home Plans Draw Attention

Apple’s latest smartphone market share and the outlook for its iPhone 18 Pro models are the focus, alongside expectations for an upcoming smart home announcement. The discussion draws on Counterpoint Research’s market figures and JP Morgan’s demand outlook to explain how Apple is holding up as the wider market contracts.

- Smartphone market: Apple’s global share, Q3 shipments, and the market’s contraction
- iPhone outlook: iPhone 18 Pro demand, JP Morgan’s price target and unit estimates, and Pro Max lead times
- Beyond iPhone: anticipated smart home products centered on Siri AI

For investors and Apple watchers, this provides a concise overview of the market indicators and product areas covered. Use it as context when following Apple’s upcoming announcements; specific smart home products are not identified.