Why Young Adults Are Swapping Bar Nights for Run Clubs and Rec Sports Leagues

The video looks at how young adults in the U.S. are reshaping their social lives around fitness, and how companies and investors are responding to that shift. It draws on reporting from CNBC's economy and consumer health and wellness desks, combining event coverage with industry data and operator interviews.

■ Fitness as the new social scene
- A Queens run club event: who shows up, what they pay, and what happens after the race
- Young people using running, strength competitions and recreational leagues to build community
- How the trend relates to when and how people gather, rather than whether they drink
■ Participation and spending patterns
- Interest in joining recreational sports leagues among adults under 30
- Endurance events such as Ironman and how their age makeup is changing
- Strava's observations on using fitness to meet people
- Bank of America's view of spending on fitness versus bars by generation
■ How businesses are responding
- Volo Sports: league growth, acquisitions and investor interest
- Hyrox and its partnership adding a social, date-night element to competitions
- Event organizers balancing alcohol offerings with wellness-focused experiences

This is useful viewing for marketers, founders, investors and anyone tracking consumer wellness trends. It offers a clear picture of where social spending is heading and how brands are designing community around fitness, plus practical signals you can apply to your own business or personal network-building.