Bing Gordon on Game Design Thinking, GTA 6, and the Role of AI in Game Development

Electronic Arts co-founder and venture capitalist Bing Gordon joins Bloomberg Tech to discuss his book "Everybody Wins: What Games Teach Us About Making Products People Love." Drawing on decades of experience, he explains how game design principles apply far beyond gaming and shares his view on current shifts in the industry.

■ The Current State of the Game Industry
- Recent changes at EA, Bioware, Microsoft's Xbox, and the release of Grand Theft Auto 6
■ Why Certain Games Anticipated for Years Succeed
- The difficulty of taking extra development time in a fast-moving technology business
- Building quality in layers, illustrated by Sam Houser's team at Rockstar
- A parallel to Steve Jobs' approach of continuing after others consider work finished
■ AI's Role in Game Development
- Clearing tech debt at companies such as Duolingo, Take-Two, and Spotify
- Generating and testing more ideas in less time
- Game makers evolving into AI prompters, and reducing communication breakdowns across design, programming, art, and music teams
- The long-term possibility of generative AI creating compelling characters

Game developers, product managers, investors, and industry followers can gain a framework for thinking about what makes products stick with audiences, along with a grounded perspective on where AI currently helps and where it is still developing. After watching, consider applying the layered approach to quality and the concept of "more shots on goal" when evaluating your own projects or products.