Vimeo CEO on AI Likeness Rights and the Permission Economy

This discussion explores how AI is reshaping the entertainment industry, focusing on the critical distinction between copyright and an individual's right of likeness. It examines the technological solutions being developed to track, license, and monetize AI-generated content while protecting creators from unauthorized use.

- The evolution of deepfakes from thousands to trillions and the resulting scale of the problem
- Defining likeness rights versus copyright and identifying unauthorized usage across the internet
- Strategies for removing harmful content and establishing automated licensing mechanisms
- The concept of "permission at scale" as a fundamental infrastructure challenge for AI companies
- Revenue models shifting from ad-based engagement to compute-driven compensation
- Vimeo's business approach combining monthly protection fees with transaction royalties

Viewers will gain insight into the emerging legal and technical frameworks governing digital identity in the age of artificial intelligence.