Geneva Watch Days Highlights: MB&F MAD, Raymond Weil Terra Nova, Bulgari Octo Finissimo

Geneva Watch Days opens the watch season as a growing key gathering for enthusiasts, with a record 71 brands participating this year. The coverage highlights selected releases from MB&F, Raymond Weil, and Bulgari, along with the event’s evolution since its 2020 debut. It focuses on standout models rather than a complete exhibition overview.

■ Event Context
- Launched in 2020 by eight leading brands as a response to COVID-19
- Has quickly become one of the industry’s major gatherings
- Blends large names with smaller, independent, and unexpected companies

■ MB&F
- Third “MAD” edition
- Higher-priced blue and pink piece
- Glows in the dark
- Limited to 1,500 pieces, sold via raffle

■ Jumping Hours
- Raymond Weil Terra Nova: five new versions, priced around $4,000
- Bulgari Octo Finissimo Dual Time: developed with independent watchmaker Gerald Genta
- Available in rose gold and titanium versions

■ Ultra-Thin Tourbillon
- Bulgari ceramic model in white and dark blue

Viewers interested in current high-end watch releases, independent collaborations, and Geneva Watch Days as an industry event can use this overview to identify models to follow further. It is a selective highlights summary, not a comprehensive guide to all 71 exhibitors.