How L’Oréal Is Adapting Beauty Marketing for the AI Era

L’Oréal executive Asmita Dubey discusses how creator-led culture, changing consumer behavior and artificial intelligence are reshaping beauty marketing. Through examples from the company’s brands and services, the conversation examines how a long-established business can stay relevant while building more personalized consumer experiences.

■ Consumer shifts and creator marketing
- Fragmented customer journeys, social platforms and creator communities
- Examples involving Maybelline and CeraVe
■ Technology, personalization and trust
- Virtual try-ons, skin analysis tools and longevity-focused skincare
- How L’Oréal approaches AI-generated content and credibility

The discussion focuses on L’Oréal’s strategies and examples rather than offering product recommendations or a technical guide to implementing AI. It may help marketers and brand leaders consider how to review their customer journeys, creator programs and uses of technology in light of these changes.