Jacksepticeye on Becoming a Hitman Target and the State of Gaming

YouTube creator Jacksepticeye (Shawn McLaughlin) discusses his appearance as a target in a new Hitman mission, how the collaboration with IO Interactive came together, and his wider views on the games industry. The conversation also covers his approach to selecting projects, his producing role on adaptations, and his thoughts on current industry topics.

■ Hitman Collaboration
- How IO Interactive approached him and the character created for the mission
- His involvement in shaping the character and dialogue
- Expectations for player and streamer reactions to the level
■ Career and Creative Choices
- Managing time across multiple game appearances and turning down most pitches
- Keeping review objectivity and being transparent with his audience
- His "vibe checker" role on the upcoming Bloodborne series
■ Industry Topics
- The impact GTA 6's release timing may have on other games
- Physical media preservation and Epic Games' shift toward AI
- Studio changes at EA and BioWare, and supporting the indie scene
- Anti-community culture and heated reactions on the internet

Gaming fans, creators, and anyone following industry trends can get a first-hand account of how creators collaborate with studios, plus perspectives on release scheduling, physical media, and community culture.