📺 Helping small-scale farmers break the poverty cycle | Anushka Ratnayake
Millions of small-scale farmers face cash flow issues at planting time, often lacking funds for seeds and fertilizer. This talk presents a mobile savings solution that leverages scratch card technology to help farmers save small amounts over time and invest in their farms.
■ The farmer's dilemma
- Manual labor and cash flow gaps at planting
- Stress from loan repayment and social pressure
■ Rethinking financial tools
- Farmers express need for savings, not loans
- Studies show low loan uptake among farmers
■ A practical mobile solution
- Using scratch cards and phone credit networks for savings
- Growing impact: farmers increase harvest by 50% and reinvest
This talk offers insights for those interested in agricultural development, microfinance, and fintech innovation, highlighting a simple model for empowering small-scale farmers.
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